How The Concept of “Isolation” Creates Increased Sales
See on Scoop.it – Advertising, I say Sales is a transfer of enthusiasm from one person to another. And can be done both online and offline. Karen Goldfarb Copywriter‘s insight: How do you create...
View ArticleHow Not to Blow Up Your Computer (in 1993)
See on Scoop.it – Advertising, I say “Kim Komando has been teaching people to use computers (sorry, komputers) for decades — she runs a komputer-themed radio call-in show, running for three hours...
View ArticleWhy your brain loves music [& stories]
See on Scoop.it – Advertising, I say New neuroscience study sets out to explain why in some respects music offers the same sort of pleasure as a really good thriller. Karen Goldfarb Copywriter‘s...
View ArticleHow To Make More Money (And Sell Your Soul)
See on Scoop.it – Advertising, I say Do one thing well? In today’s job market, that’s not enough. Karen Goldfarb Copywriter‘s insight: Remember, you’re not a freelance copywriter, you’re a consultant....
View ArticleIs Word of Mouth Better Than Advertising?
See on Scoop.it – Advertising, I say People often wonder whether word of mouth is better than advertising. The answer? Yes. But not always.A great deal of research finds that word of mouth is more...
View ArticleArt, Copy & Code: advertising in the modern era
See on Scoop.it – Advertising, I say It’s been said that the only thing constant is change; and in the world of advertising, this saying is especially true. For years, successful “Mad Men” me Karen...
View ArticleWhy Humor Makes You More Creative
See on Scoop.it – Advertising, I say You can’t selfmonitor your way to innovation. A jovial office environment is hugely important and a few good laughs can change everything at work. Karen Goldfarb...
View ArticleSmall Business Social
See on Scoop.it – Advertising, I say All of these new avenues of talking to the consumer are scary. They’re scary because they’re unknown, because they’re out of their comfort zone, because they’re...
View Article“Mad Men’s” Chevy Vega Pitches Vs. What Actually Ran
See on Scoop.it – Advertising, I say Don and co. won a big account in episode 6 — Chevy. Here’s a look at what the ad campaign for the mysterious “XP-887″ car actually looked like. Karen Goldfarb...
View Article4 Ways to Find Your Brand’s Voice
See on Scoop.it – Advertising, I say Ready to start marketing your new company, product or brand? Before you create a blog, draft content for your brand-spanking-new website or start tweeting, first...
View Article2013 Marketing Buzzwords
See on Scoop.it – Advertising, I say The folks at Mashable have put together this infographic on 30 days of Marketing Buzzwords. As a guy who can’t stand marketing speak, I always appreciate when we...
View ArticleCopywriting is Interface Design
See on Scoop.it – Advertising, I say Karen Goldfarb Copywriter‘s insight: Text is our interface in the world of the web (at least, for now). When you’re writing your interface, always put yourself in...
View ArticleThe Romantic Advantage: Why the US Beats China for Branding
See on Scoop.it – Advertising, I say China may be the world’s second-largest economy, but when it comes to branding, the United States still wins. Karen Goldfarb Copywriter‘s insight: 94% of Americans...
View ArticleThis Is the Perfect Pinterest Picture, According to Science | Wired Business...
See on Scoop.it – Advertising, I say It turns out the most popular Pinterest pictures have no faces in there. That and five other Pinterest photo secrets have been gleaned from a massive database of...
View ArticleA Technique to Bridge the Gap Between Marketing and IT
See on Scoop.it – Advertising, I say Scrum methodology can help bridge this classic cross-functional breakdown. Karen Goldfarb Copywriter‘s insight: Netherlands bank ING is enabling marketing and IT to...
View ArticleVictoria’s Secret, VW and Six More Marketers Explain How They Cultivate...
See on Scoop.it – Advertising, I say top marketers from victoria’s secret, domino’s pizza, visa and toyota weigh in on the roi of creativity and what creative marketers they admire. Karen Goldfarb...
View Article15 Hilarious Technology Ads From the 1980s
See on Scoop.it – Advertising, I say In these vintage tech ads, the computers and gadgets are way larger and clunkier, the text’s a straight-up cheese-fest, and the graphics are so totally ’80s. See on...
View ArticleImmune To Advertising? I Think Not
See on Scoop.it – Advertising, I say I vividly remember the first question my marketing tutor asked my class last year. He said it in a friendly tone, as if it were just to make conversation and ease...
View ArticleNever promise a story and then don’t deliver–what most businesses do
See on Scoop.it – Advertising, I say “After summiting a mountain in Alaska, our founders realized life is too big to dream small. So they started a company that would go to any length to create a rich...
View ArticleArtist Meets Aviation Engineer in Miyazaki’s “The Wind Rises”
Something in the Air: Hayao Miyazaki’s long-awaited “The Wind Rises”by Graham FullerPublished:… Karen Goldfarb Copywriter‘s insight: The first full-length film directed by Hayao Miyazaki since 2008’s...
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