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Channel: copywriting – Copywriter Karen Goldfarb
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How The Concept of “Isolation” Creates Increased Sales

See on Scoop.it – Advertising, I say Sales is a transfer of enthusiasm from one person to another. And can be done both online and offline. Karen Goldfarb Copywriter‘s insight: How do you create...

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How Not to Blow Up Your Computer (in 1993)

See on Scoop.it – Advertising, I say   “Kim Komando has been teaching people to use computers (sorry, komputers) for decades — she runs a komputer-themed radio call-in show, running for three hours...

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Why your brain loves music [& stories]

See on Scoop.it – Advertising, I say New neuroscience study sets out to explain why in some respects music offers the same sort of pleasure as a really good thriller. Karen Goldfarb Copywriter‘s...

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How To Make More Money (And Sell Your Soul)

See on Scoop.it – Advertising, I say Do one thing well? In today’s job market, that’s not enough. Karen Goldfarb Copywriter‘s insight: Remember, you’re not a freelance copywriter, you’re a consultant....

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Is Word of Mouth Better Than Advertising?

See on Scoop.it – Advertising, I say People often wonder whether word of mouth is better than advertising. The answer? Yes. But not always.A great deal of research finds that word of mouth is more...

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Art, Copy & Code: advertising in the modern era

See on Scoop.it – Advertising, I say It’s been said that the only thing constant is change; and in the world of advertising, this saying is especially true. For years, successful “Mad Men” me Karen...

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Why Humor Makes You More Creative

See on Scoop.it – Advertising, I say You can’t selfmonitor your way to innovation. A jovial office environment is hugely important and a few good laughs can change everything at work. Karen Goldfarb...

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Small Business Social

See on Scoop.it – Advertising, I say All of these new avenues of talking to the consumer are scary. They’re scary because they’re unknown, because they’re out of their comfort zone, because they’re...

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“Mad Men’s” Chevy Vega Pitches Vs. What Actually Ran

See on Scoop.it – Advertising, I say Don and co. won a big account in episode 6 — Chevy. Here’s a look at what the ad campaign for the mysterious “XP-887″ car actually looked like. Karen Goldfarb...

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4 Ways to Find Your Brand’s Voice

See on Scoop.it – Advertising, I say Ready to start marketing your new company, product or brand? Before you create a blog, draft content for your brand-spanking-new website or start tweeting, first...

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2013 Marketing Buzzwords

See on Scoop.it – Advertising, I say The folks at Mashable have put together this infographic on 30 days of Marketing Buzzwords. As a guy who can’t stand marketing speak, I always appreciate when we...

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Copywriting is Interface Design

See on Scoop.it – Advertising, I say Karen Goldfarb Copywriter‘s insight: Text is our interface in the world of the web (at least, for now). When you’re writing your interface, always put yourself in...

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The Romantic Advantage: Why the US Beats China for Branding

See on Scoop.it – Advertising, I say China may be the world’s second-largest economy, but when it comes to branding, the United States still wins. Karen Goldfarb Copywriter‘s insight: 94% of Americans...

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This Is the Perfect Pinterest Picture, According to Science | Wired Business...

See on Scoop.it – Advertising, I say It turns out the most popular Pinterest pictures have no faces in there. That and five other Pinterest photo secrets have been gleaned from a massive database of...

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A Technique to Bridge the Gap Between Marketing and IT

See on Scoop.it – Advertising, I say Scrum methodology can help bridge this classic cross-functional breakdown. Karen Goldfarb Copywriter‘s insight: Netherlands bank ING is enabling marketing and IT to...

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Victoria’s Secret, VW and Six More Marketers Explain How They Cultivate...

See on Scoop.it – Advertising, I say top marketers from victoria’s secret, domino’s pizza, visa and toyota weigh in on the roi of creativity and what creative marketers they admire. Karen Goldfarb...

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15 Hilarious Technology Ads From the 1980s

See on Scoop.it – Advertising, I say In these vintage tech ads, the computers and gadgets are way larger and clunkier, the text’s a straight-up cheese-fest, and the graphics are so totally ’80s. See on...

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Immune To Advertising? I Think Not

See on Scoop.it – Advertising, I say I vividly remember the first question my marketing tutor asked my class last year. He said it in a friendly tone, as if it were just to make conversation and ease...

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Never promise a story and then don’t deliver–what most businesses do

See on Scoop.it – Advertising, I say “After summiting a mountain in Alaska, our founders realized life is too big to dream small. So they started a company that would go to any length to create a rich...

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Artist Meets Aviation Engineer in Miyazaki’s “The Wind Rises”

Something in the Air: Hayao Miyazaki’s long-awaited “The Wind Rises”by Graham FullerPublished:… Karen Goldfarb Copywriter‘s insight: The first full-length film directed by Hayao Miyazaki since 2008’s...

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